Reliable and dependable so that you can count on it when you need it most. Integrates seamlessly with your printer for a quick and clean installation. Innobella ink technology offers print longevity, richer colors and sharper images. Innobella ink is fade-resistant and color-fast to deliver high-quality images that stay vivid for years. Brother offers a way for customers to dispose of Brother Genuine cartridges. Visit Brother's website to learn more.